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Buy cityville game12/17/2023 ![]() The number of building that you can build or buy is almost. That's especially appealing to Best Buy, which has been aggressively courting consumers on their mobile devices. Youre given the role of a small city mayor, trying to turn his hometown into a thriving metropolis. In addition, 66 percent of social gamers own a tablet and 53 percent are smartphone users. "And social gaming is relevant to women." "Retailers (covet) female shoppers," said Carol Spieckerman, president of Newmarketbuilders, a retail strategy firm in Bentonville, Ark. online population age 18 to 45 plays social games on a daily basis, according to a recent study by Saatchi & Saatchi. Social games like "CityVille" also offer retailers a wider audience than the hard-core gamers, who tend to be young and male. ![]() In "CityVille," "I wouldn't want a generic big-box store. "There's no reason to see Best Buy in Halo," said Shust, referring to the violent sci-fi video game for Xbox. But they can naturally associate Best Buy stores with the reality-based world of "CityVille" Shust said. Of course, too much marketing can turn off gamers. Collecting these items can win gamers points, energy boosts, game coins and even Geek Squad vehicles that roam the city. Players can place Best Buy stores in their cities, where they collect items like a smartphone, camera or refrigerator. They can recruit their family and friends to work in police departments and build franchises, such as toy stores. In "CityVille," players build the city of their dreams, including homes, businesses, famous landmarks and public buildings. I can see a whole lot more retailers doing it." Best Buy's presence on "CityVille" "does go a little further. "It's certainly new," said Dan Shust, who heads innovation for Resource Interactive, a digital marketing agency based in Columbus, Ohio, that works with retailers. Last week, media/tech giants like Google, Microsoft, Sony and NBC Universal attended the Gamification Summit in New York City. Internet retailer signed up with Badgeville, a Silicon Valley-based gamification startup that recently raised $12 million in venture capital. If all of the CityVille growth comes at the expense of FarmVille and FrontierVille, then Zynga won’t profit as much - but it can content itself in knowing it’s retained users who might otherwise have grown bored with its existing games.In May, HSN (formerly the Home Shopping Network) launched HSN Arcade on its website. Still, it had about a nine-month run of positive growth numbers before it hit its plateau. FarmVille peaked in the spring at around 83 million monthly active users, right about the time when Facebook cracked down on games sending too many communications to users. To put the growth in perspective, it took FarmVille more than three months to hit the same numbers as CityVille has now. Inside Social Games reports that the reasons for the game’s success include cross-promotion, international users, relatively high production values (at least for a Facebook game), Zynga’s expertise at working the Facebook platform, and the re-introduction of game notifications in Facebook’s interface. That’s a problem with Facebook, not the game, based on my understanding.īut that tie to Facebook has also been essential to CityVille’s growth. For instance, if I want to hire friends for my buildings, the game has to consult with my Facebook friends list. If there is anything holding the game back, it seems like it’s Facebook’s platform itself, which is loading pretty slowly for me. Those purchases allow you to perform actions, like harvesting a field or collecting income from a store, in the game more quickly than you otherwise could. Users pay real money for virtual goods such as tractor fuel in FarmVille or energy in CityVille and FrontierVille. Zynga’s games, unlike most traditional video games played on consoles and PCs, are free to play, in the tradition of other Web-based casual games. Will growth peak, as it did for FarmVille? And will the players who stick with the game actually purchase anything? The real question for Zynga will arise when it grabs all of the current Zynga players. Zynga has also been heavily advertising the game and cross-promoting it with its other games, which reach more than 245 million monthly active users on Facebook, according to AppData. So anything that gets people to stay around longer has good effects on the game’s overall usage. Normally, people play Zynga games for 10 minutes at a time. FarmVille’s fastest-growing crop, by contrast, takes two hours, which leaves users without much to do in between harvests. That means that you’ll get an extra reward if you stick around long enough. For instance, when you plant strawberries in a field, you can harvest them in just five minutes. The game also has built-in motivators to keep you playing the game.
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